To push the ecommerce business for new hair line BACK2BLONDE, HMG-PLUS developed a highly targeted social strategy that introduced the brand to new consumers and encouraged them to shop online.
We began by prospecting customers through ads optimized for brand awareness across Facebook and Instagram. Results from the engaging, soft-sell content showed customers placing the product in their cart but not converting to purchase.
As a solution, we launched a re-marketing campaign to the cart “abandoner” audience, reminding distracted shoppers that their purchases were almost complete. We also presented a special offer to solidify the purchase conversion.
• 145.90% ROI after 2 weeks