BLACK OPAL
PUBLIC RELATIONS

BLACK OPAL PUBLIC RELATIONS

HMG-PLUS developed and executed a public relations strategy to reestablish Black Opal, the first mass-market cosmetic line designed specifically for women of color, as an on-trend brand and position the company’s executives as experts in the growing multicultural marketplace. Through traditional PR tactics, we leveraged our established media relationships to secure highly notable editorial placements. HMG-PLUS also launched a grassroots program to build relationships with target-right online influencers who served as brand advocates.

RESULTS

• 15MM+ Blog impressions (over one year)

• 242MM Media impressions (over one year)

• Top tier placements including:
   Teen Vogue, O – The Oprah Magazine, Family Circle, Woman’s Day, WWD Beauty Inc.,
   Buzzfeed, Allure.com, Essence.com, Cosmopolitan.com, and Refinery 29

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