When influential beauty brand Black Opal wanted to nurture its social media presence, it turned to HMG-PLUS to develop a content strategy that turned the brand’s social media accounts into powerful channels of communication.
For over two years, we have produced, sourced and repurposed impactful content that has established the brand as the go-to social destination for all things beauty in the multicultural market. By ensuring a strategic mix of promotions, brand messages, beauty tips, UGC, and memes in Black Opal’s editorial calendars, the one-on-one interaction between brand and consumer stays fresh.
Our dedicated team of community manager fostered these interactions by creating meaningful conversations with both current and prospective Black Opal enthusiasts.
• 66K New Instagram followers
• Lowered average CPE from $0.08 to $0.05 year over year on Facebook