HMG-PLUS developed a social influencer program for Cost Plus World Market to promote the retailer’s summer décor, food and furniture to new audiences. We fostered partnerships with prominent lifestyle influencers, gifted them Cost Plus World Market summer merchandise to style and share, and encouraged them to make their fans part of the promotion by running their own décor contests. We also produced a fun, entertaining, stop-action animation video that the influencers could share across all social media channels.
• 10MM Total impressions
• 44K Social engagements