To add some effervescence to Domaine Chandon’s Life Needs Bubbles campaign, HMG-PLUS developed 365 Reasons to Celebrate, a 6 month long, multi-pronged marketing program to drive home the idea that Domaine Chandon sparklers are appropriate for everyday consumption. The concept was brought to life with a desktop calendar highlighting an odd or fun holiday each day of the year – all great excuses to enjoy a glass of Domaine Chandon sparkling wine. Media and lifestyle influencers received the calendar as a gift and were pitched creative celebration ideas such as thematic cocktail recipes over the course of the program, garnering a robust body of media coverage. To extend the campaign beyond media, Haley Miranda Group hosted consumer activations to drive brand messaging and sales in key markets.
• 25MM+ PR media impressions
• 100K Event impressions