HMG-PLUS helped Gray Away, a former “as seen on TV” root touch-up product, reinvent itself and increase brand recognition with a multi-faceted marketing push.
We started by creating a fashionable social media presence for the brand that reached target-right women through a smart social advertising program. The next step was to mount an aggressive influencer campaign to exponentially increase word-of-mouth.
The brand gained serious momentum in growth and engagement and has been trending upward ever since. Sales and retail distribution have increased significantly.
• 10MM Facebook impressions (over one year)
• 53MM Influencer impressions (over one year)