EVERPRO’S GRAY AWAY
FACEBOOK PAGE
LIKE AD CAMPAIGN

EVERPRO’S GRAY AWAY FACEBOOK PAGE LIKE AD CAMPAIGN

In 2014, Gray Away’s social media community size did not accurately reflect its position as the top-selling product in its category and wide-spread distribution across major national retailers.

Identifying Facebook as the primary channel to target the Gray Away customer with a limited budget, HMG-PLUS introduced a smart and aggressive Page Like ad campaign in an effort to increase the brand’s social presence and influence on the platform.

Over the course of 2 years, we ran a series of A/B tests, testing creative and targeting performance for optimal ROI.

Creative concepts were refreshed every 2-3 months, drawing insight from the previous flight to shape the next round of creative. Once we had reached a healthy community size, we began targeting by “Lookalike” audiences, which resulted in a 60% drop in cost per Like.

RESULTS

• 355.56% Increase in Facebook page likes in one year

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