To introduce Domaine Ste. Michelle’s rebranded sparkling wines to a young female audience, hmg-plus hosted bubbly influencers events at blow dry salons in key markets across the country. In each city, local bloggers, journalists and tastemakers enjoyed an evening of bubbles, light bites and signature “Michelle” blow dry styles as they became familiar with the three new cuvees. Pre and post event coverage online and in local print media extended the message beyond the walls of the salons.
• 25MM+ Media impressions
• 180K Social media impressions
• 200+ Event impressions