HMG-PLUS was faced with the challenge of encouraging user generated content for a B2B, private label brand. To overcome hesitancy of existing clients to share their experience, HMG-PLUS sought out an influencer and content producer suitable to become a new Your Name Professional client.
Makeup artist and blogger Ivy Boyd was chosen to record the process of launching her own beauty line through video, photo and blog entry content. We shared Ivy’s story on the Your Name social media platforms and on her own blog and social media, exposing a new audience to the Your Name brand and experience.
The Private Label 101 content on the Your Name social platforms proved to be some of the most successful in brand history, including the single post with the highest revenue attributed to it.
• 407% ROI
• Multiple top performing posts for engagement
• 113K Impressions in Ivy’s audience